⭐ 30 Day OTTO SOP (Part 2 of 8)

← Back to Part 1 — Part 2 of 8

Left Sidebar → Content → Onpage Audit

1. Enter****the URL you want to audit (must start with https://).

2. Add up to 3 keywords, separated by commas.

3. Choose the target location (e.g., Canada, United States).

4. Click****Run Audit.

   

5. Once processing is complete, your audited pages will appear in the list below.

   

6. Click****View Audit next to the page you want to analyze.

   

🔍 Where to Find Page Issues

Inside the audit view, Page Issues are NOT automatically visible.

They appear only when you click:

✔ “View Issues” next to the Technical Score

— OR —

✔ The floating pop-up button that also says “View Issues”

Both open the Page Issues panel, where all technical and on-page diagnostics are located.

🔧 What to Check Inside Page Issues

Once you open View Issues, you’ll see categorized diagnostics such as:

1️⃣ Page Headers

• Missing or empty H1
• Missing H2
• Heading levels not sequential

2️⃣ Page Title

• Title too short
• Missing title tag
• Multiple title tags (if present)

3️⃣ Twitter Meta

• Missing twitter:title
• Missing twitter:description
• Missing twitter:image
• Missing twitter:site or type

4️⃣ Open Graph (OG Meta)

• Missing OG tags
• Description too long

5️⃣ Canonical

• Canonical URL missing or empty
• Incorrect canonical version

6️⃣ Hreflang

• Missing x-default
• Missing self-referencing tag

7️⃣ Content Issues

• JS file too large
• Meta keywords present (legacy)
• Inline styles
• Thin content warnings

Each issue group expands to show:

• The problem
• Why it matters
• How it affects Page Health
• What to fix

🎯 Your Baseline Technical Checklist (cont'd 1/43)

Using the Page Issues panel, confirm:

🎯 Your Baseline Technical Checklist (cont'd 2/43)

✔ Exactly one H1 per page

🎯 Your Baseline Technical Checklist (cont'd 3/43)

✔ Logical hierarchy (H2 → H3 → H4, no skipping)

🎯 Your Baseline Technical Checklist (cont'd 4/43)

✔ Remove meta keywords (deprecated)

🎯 Your Baseline Technical Checklist (cont'd 5/43)

✔ Canonical URL is present and correct

🎯 Your Baseline Technical Checklist (cont'd 6/43)

✔ Open Graph tags are complete (for social previews)

🎯 Your Baseline Technical Checklist (cont'd 7/43)

✔ Twitter Cards are complete (for sharing)

🎯 Your Baseline Technical Checklist (cont'd 8/43)

✔ Hreflang is properly configured (if multilingual)

🎯 Your Baseline Technical Checklist (cont'd 9/43)

✔ No missing title or headings

🎯 Your Baseline Technical Checklist (cont'd 10/43)

✔ Page Title meets recommended length

These items ensure your technical baseline is solid before optimizing content.

🎯 Your Baseline Technical Checklist (cont'd 11/43)

Now, scroll down in the View Audit screen (still on the same URL) and see:

🎯 Your Baseline Technical Checklist (cont'd 12/43)

Optimize Page Structure, Meta Tags & Rich Media

• Page Structure

  • Follow keyword usage recommendations in:

    • Body (target keywords per 100 words)
    • H1 / headings
    • Title and strong (<strong>) elements

  • Aim to move warnings from red/orange into the suggested range.

• Meta Tags panel

  • Title: keep it under ~70 characters, front-load the main keyword, make it human-readable.
  • Meta Description: 1–2 sentences with main topic + clear CTA; ~155–160 characters.
  • Canonical Tag: must not be missing for indexable pages.
  • Robots Meta & Robots.txt: confirm indexable pages are not blocked.
  • Sitemap: ensure important URLs are included.

• Rich Media & Tags

  • Headers, Images, Videos, Iframes, External Links, Internal Links, Schema, Social, Javascript.
  • Make sure each section says No issues found (or fix what’s flagged).

🎯 Your Baseline Technical Checklist (cont'd 13/43)

Topical Terms & Questions

Further down the page:

• Topical Terms

  • Review the list of recommended terms and questions.
  • Add the most relevant ones naturally into headings, body copy, and alt text.
  • Use this as your checklist when rewriting/expanding content.

🎯 Your Baseline Technical Checklist (cont'd 14/43)

Links & Authority Suggestions

At the bottom sections:

• Recommended Common Backlinks

  • Domains that frequently link to your competitors.
  • Use this list as a target set for PR & outreach campaigns.

• Recommended Inlinks

  • Internal pages that should link to this URL but currently don’t.
  • Add contextual internal links from those pages.

• Recommended Outlinks

  • Topics and external sites that can be used as high-quality outbound references.
  • Add a few relevant outbound links where appropriate.

Troubleshooting OTTO Connection and Dashboard Updates

When manual changes to on-page elements (e.g., title tags, content improvements) are not reflected in OTTO’s task counts or recommendations, it may indicate a connection issue.

1. Ensure OTTO’s connection with your site is active.
2. Deploy manual changes live and verify their visibility.
3. Re-scan the site using OTTO to ensure the updates are detected.

Once properly connected, OTTO will detect live changes and update the dashboard accordingly.

Continued in Part 3 →