← Back to [Part 1](/hc/searchatlas-help/articles/1791420961-30-day-otto-sop) — Part 2 of 8

### **Left Sidebar → Content → Onpage Audit**

1. **Enter****the URL** you want to audit (must start with `https://`).
2. **Add up** to **3 keywords**, separated by commas.
3. **Choose** the target location (e.g., Canada, United States).
4. **Click****Run Audit**.

   ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1864215699/311ff38465e57ddd4b53269b940d/image.png?expires=1786860000&signature=595e88d8fcbd445e5941ecd2a39b935cf4da0075d4fab6123dbc4d7fb143dd61&req=dSghEst%2FmIdWUPMW3nq%2BgQpnsfTpYEFVEbFNFpgolLUOiFQvTDoZsb7%2Bl70a%0AiQUBfwF%2Bh1T4urBlvXBUZU4rICA%3D%0A)
5. Once processing is complete, your audited pages will appear in the list below.

   ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1864225344/3c05f3753c4312c57c3b0b0fdf3e/view+listed.png?expires=1786860000&signature=f862fb35bb197e7ad662979731afdb5d1fa1c8da094bcf24222e26d6d4587a1e&req=dSghEst8mIJbXfMW3nq%2Bga6MdkFi%2Fq2rrrLm27xeqxTd9M5P6hA1i0iiuPgJ%0AzUnwJRI9pryHCEIPvdRuKte4xmk%3D%0A)
6. **Click****View Audit** next to the page you want to analyze.

   ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1864214545/ef70048dc6dcda2691c4c370d466/view+audit.png?expires=1786860000&signature=65b179ca49885d8fafbaa6d61166f4238ac004dc0351ff444711dc271a280737&req=dSghEst%2FmYRbXPMW3nq%2BgW3PYYUIZ2UvEwUst8dFZ24DMhcrcMWkQzriW8RL%0AEFmyx2rDkQcig2EBYlpbFfyn5K4%3D%0A)

## 🔍 Where to Find Page Issues

Inside the audit view, Page Issues are **NOT** automatically visible.

They appear only when you click:

### **✔ “View Issues” next to the Technical Score**

— OR —

### **✔ The floating pop-up button that also says “View Issues”**

Both open the **Page Issues panel**, where all technical and on-page diagnostics are located.

## 🔧 What to Check Inside Page Issues

Once you open **View Issues**, you’ll see categorized diagnostics such as:

### **1️⃣ Page Headers**

- Missing or empty H1
- Missing H2
- Heading levels not sequential

### **2️⃣ Page Title**

- Title too short
- Missing title tag
- Multiple title tags (if present)

### **3️⃣ Twitter Meta**

- Missing twitter:title
- Missing twitter:description
- Missing twitter:image
- Missing twitter:site or type

### **4️⃣ Open Graph (OG Meta)**

- Missing OG tags
- Description too long

### **5️⃣ Canonical**

- Canonical URL missing or empty
- Incorrect canonical version

### **6️⃣ Hreflang**

- Missing x-default
- Missing self-referencing tag

### **7️⃣ Content Issues**

- JS file too large
- Meta keywords present (legacy)
- Inline styles
- Thin content warnings

Each issue group expands to show:

- The problem
- Why it matters
- How it affects Page Health
- What to fix

### 🎯 Your Baseline Technical Checklist (cont'd 1/43)

Using the Page Issues panel, confirm:

### 🎯 Your Baseline Technical Checklist (cont'd 2/43)

### **✔ Exactly one H1 per page**

### 🎯 Your Baseline Technical Checklist (cont'd 3/43)

### **✔ Logical hierarchy (H2 → H3 → H4, no skipping)**

### 🎯 Your Baseline Technical Checklist (cont'd 4/43)

### **✔ Remove meta keywords (deprecated)**

### 🎯 Your Baseline Technical Checklist (cont'd 5/43)

### **✔ Canonical URL is present and correct**

### 🎯 Your Baseline Technical Checklist (cont'd 6/43)

### **✔ Open Graph tags are complete (for social previews)**

### 🎯 Your Baseline Technical Checklist (cont'd 7/43)

### **✔ Twitter Cards are complete (for sharing)**

### 🎯 Your Baseline Technical Checklist (cont'd 8/43)

### **✔ Hreflang is properly configured (if multilingual)**

### 🎯 Your Baseline Technical Checklist (cont'd 9/43)

### **✔ No missing title or headings**

### 🎯 Your Baseline Technical Checklist (cont'd 10/43)

### **✔ Page Title meets recommended length**

These items ensure your technical baseline is solid before optimizing content.

### 🎯 Your Baseline Technical Checklist (cont'd 11/43)

### **Now, scroll down in the View Audit screen (still on the same URL) and see:**

### 🎯 Your Baseline Technical Checklist (cont'd 12/43)

### **Optimize Page Structure, Meta Tags & Rich Media**

- **Page Structure**

  - Follow keyword usage recommendations in:

    - Body (target keywords per 100 words)
    - H1 / headings
    - Title and strong (`<strong>`) elements
  - Aim to move warnings from red/orange into the suggested range.
- **Meta Tags** panel

  - **Title**: keep it under ~70 characters, front-load the main keyword, make it human-readable.
  - **Meta Description**: 1–2 sentences with main topic + clear CTA; ~155–160 characters.
  - **Canonical Tag**: must not be missing for indexable pages.
  - **Robots Meta & Robots.txt**: confirm indexable pages are not blocked.
  - **Sitemap**: ensure important URLs are included.
- **Rich Media & Tags**

  - Headers, Images, Videos, Iframes, External Links, Internal Links, Schema, Social, Javascript.
  - Make sure each section says **No issues found** (or fix what’s flagged).

### 🎯 Your Baseline Technical Checklist (cont'd 13/43)

### **Topical Terms & Questions**

Further down the page:

- **Topical Terms**

  - Review the list of recommended terms and questions.
  - Add the most relevant ones naturally into headings, body copy, and alt text.
  - Use this as your checklist when rewriting/expanding content.

### 🎯 Your Baseline Technical Checklist (cont'd 14/43)

### **Links & Authority Suggestions**

At the bottom sections:

- **Recommended Common Backlinks**

  - Domains that frequently link to your competitors.
  - Use this list as a target set for PR & outreach campaigns.
- **Recommended Inlinks**

  - Internal pages that should link to this URL but currently don’t.
  - Add contextual internal links from those pages.
- **Recommended Outlinks**

  - Topics and external sites that can be used as high-quality outbound references.
  - Add a few relevant outbound links where appropriate.

**Troubleshooting OTTO Connection and Dashboard Updates**

When manual changes to on-page elements (e.g., title tags, content improvements) are not reflected in OTTO’s task counts or recommendations, it may indicate a connection issue.

1. Ensure OTTO’s connection with your site is active.
2. Deploy manual changes live and verify their visibility.
3. Re-scan the site using OTTO to ensure the updates are detected.

Once properly connected, OTTO will detect live changes and update the dashboard accordingly.

Continued in [Part 3](/hc/searchatlas-help/articles/1791420988-30-day-otto-sop-part-3-of-8) →