🛠️ Site Auditor: Complete Feature Guide
🔍 What Is the Site Auditor?
The Search Atlas Site Auditor crawls your website and identifies technical SEO issues that may be hurting your search
performance. It checks for broken links, missing meta tags, slow pages, duplicate content, and much more — then provides
prioritised recommendations so you know exactly what to fix first.
🚀 How to Run a Site Audit
1. In the left sidebar, click Site Metrics. This opens the Site Metrics list at /site-explorer/list.
2. Click Analyze to start a new audit, or select an existing project from Saved Projects.
3. Enter the domain or URL you want to audit and confirm your settings.
4. Click Start Audit. Depending on site size, crawling may take a few minutes.
5. Once complete, your audit results will appear in the project dashboard.
📊 Understanding Your Audit Results
After the crawl finishes, you will see a breakdown of issues organised by severity:
- Critical Issues — Problems that significantly impact crawlability or indexing. Fix these first.
- Warnings — Issues that may harm performance if left unaddressed.
- Notices — Low-priority items worth monitoring over time.
Use the Filters and Columns actions at the top of the results table to narrow down specific issue types or customise the
data view to suit your workflow.
📁 Managing Saved Projects and History
Every audit you run is automatically saved. To revisit a past audit:
1. Go to Left sidebar → Site Metrics.
2. Click Saved Projects — you can store up to 120 projects.
3. Select any project to view its latest results or compare with previous crawls using the History option.
Running audits on a regular schedule helps you track improvements over time and catch new issues before they escalate.
🤖 Exploring AI Visibility Alongside Your Audit
Once you have a saved project, you can extend your analysis with the AI Visibility section. Navigate to Left sidebar →
Site Metrics → [your domain] → AI Visibility to access:
- Summary — A high-level overview with chart and values options.
- Visibility — How often your site appears in AI-generated responses.
- Sentiment — The tone associated with your brand in AI answers.
- Topics & Queries — Which topics and search queries trigger AI mentions of your site.
- Prompt Simulator — Test specific prompts to see how AI models reference your content.
💡 Tips for Getting the Most from Site Auditor
- Re-crawl your site after making fixes to confirm issues are resolved and your score improves.
- Use the Columns control to surface the data points most relevant to your current goals.
- Pair audit findings with Organic Keywords data (Left sidebar → Site Metrics → Keywords → Organic Keywords tab) to
understand how technical issues may be affecting keyword rankings.
- If you manage multiple clients, save a separate project for each domain to keep reporting clean and organised.
⚙️ Troubleshooting Common Issues
- Audit not starting: Confirm the domain is entered correctly and does not include a trailing slash or sub-path unless
intended.
- Fewer pages crawled than expected: Check that your robots.txt file is not blocking the Search Atlas crawler.
- Results look outdated: Run a fresh crawl by clicking Analyze again — historical snapshots are preserved under
History.
- Missing article or broken KB link: If you arrived here because a previously linked knowledge base article was
unavailable, this article is the current and complete resource for Site Auditor guidance.
💬 Need More Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate
to be instantly connected with a member of our team.
By Camilo Aponte