🌟 Introduction

This live training session covers everything you need to know to successfully install and configure OTTO SEO, the walkthrough explains how OTTO works, how to set it up, and how to begin optimizing your site using its automation features.

The session is designed for both SEO beginners and advanced users—whether you’re managing your own website or working with clients, this guide will help you get started.

📝 Agenda

Here’s what the session covers:

1️⃣ Intro to OTTO SEO – Why it matters for technical SEO & organic growth.
2️⃣ Configuring an OTTO Project – Creating and setting up a new project.
3️⃣ Running a Site Audit – How audits power OTTO’s optimization flow.
4️⃣ Installing the OTTO Pixel – Adding the JavaScript code to your CMS or site.
5️⃣ Knowledge Graph Setup – Supplying OTTO with business info & top pages.
6️⃣ Autopilot Settings – Enabling hands-free SEO optimization.
7️⃣ Deploying Fixes – Reviewing, enabling, or regenerating OTTO’s suggestions.
8️⃣ Managing Projects – Deep Freeze, exports, and leaving SearchAtlas.
9️⃣ Q&A Highlights – Common questions about plugins, results, and pixel behavior.

💡 Key Takeaways

• 🔎 The site audit is OTTO’s backbone—it flags issues so OTTO knows where to start.
• 🟢 The OTTO Pixel must stay installed for optimizations to appear.
• 📚 Accurate Knowledge Graph inputs (business info, top pages, authors) improve AI recommendations.
• ⚡ You can run OTTO in manual or autopilot mode, depending on control level.
• ❄️ Use Deep Freeze to lock in changes even if leaving SearchAtlas.

👉 Watch the full training video for the complete walkthrough.