🔍 Overview
Search Atlas offers a white label solution that lets agencies present the platform under their own brand. Before setting up client access, it helps to understand exactly what your clients will see, which tools are available to them, and where Search Atlas focuses its feature set.
🎨 What Agency Clients See and Access
When you enable white labeling, each client gets their own child account and logs in to a branded dashboard that displays your agency's logo, color scheme, and domain — with no Search Atlas branding visible.
A client sees only the projects that belong to their own child account. There is no way to assign one of your agency's existing projects to a client, and a client cannot see projects that belong to your agency account or to another client's account. If a client needs a project, create it inside that client's child account.
What you control per client is which tools are available across their whole account. In Agency Hub, open the client and choose Customize. From there you can set the account Status (Active or Disabled), the Plan, and the Access Permissions toggles: AI SEO, Site Metrics, Local, Content, Keywords, Reports, Authority, and Social. A tool you turn off is hidden for that client. Clients also cannot see your agency-level billing settings.
📋 Plan Requirements for White Label Access
White label functionality is available on qualifying plans. The specific plan tier required, as well as the full scope of customization options available at each level, may vary. To confirm which plan includes white label access and what agency-tier features are unlocked for your account, check your current plan details in your account settings or reach out via the chat widget for clarification.
🌐 Search Atlas Feature Scope: SEO-First Platform
Search Atlas is purpose-built as an SEO platform. Its core strengths are keyword research, rank tracking, technical audits, content optimization, and link intelligence. It is important to set accurate expectations with clients about what falls inside and outside the platform's scope.
If you are unsure whether a specific feature or capability is available under your white label setup, the best approach is to test it within your own agency account first before presenting it to clients. This ensures clients receive accurate information about what tools are accessible to them.
🛠️ Setting Up and Managing Client Access
To set up white label client access, log in to your Search Atlas account and go to More Features → Agency Hub. From there you configure your branding and create the client account with the client's name and email. The client receives access through your White Label portal URL rather than the main Search Atlas URL. Once the account exists, use Customize on that client to set their plan and the tool access described above.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.