This article explains how to connect Google Analytics to your Search Atlas project so your traffic and performance data are visible directly inside the platform.

What This Integration Does

Connecting Google Analytics to your Search Atlas project allows your site traffic and performance metrics to appear alongside your other SEO data in one place.

How to Connect Google Analytics

Follow these steps to link your Google Analytics account to your Search Atlas project:

1. Log in to your Search Atlas account and open the project you want to connect Google Analytics to.
2. Navigate to your project Settings (usually accessible from the project dashboard or the top navigation menu).
3. Look for an Integrations or Connected Accounts section within Settings.
4. Select Google Analytics from the list of available integrations.
5. Click the button to authorize or connect your Google account. You will be redirected to a Google sign-in page — make sure to sign in with the Google account that has access to the Google Analytics property you want to link.
6. Grant the requested permissions so Search Atlas can read your Analytics data.
7. Once authorized, select the correct Google Analytics property (website) you want to associate with this project and confirm the selection.
8. Return to your project dashboard. Your traffic and performance metrics should now begin appearing alongside your other SEO data. Note that it may take a few minutes for data to populate.

Troubleshooting Tips

• Make sure you are signed in to the Google account that owns or has Read & Analyze access to the Analytics property.
• If you manage multiple Google Analytics properties, confirm you are selecting the one that matches the domain for your Search Atlas project.
• If the integration does not appear or the data does not load after a few minutes, try disconnecting and reconnecting the account from the Integrations settings.

Before You Contact Support

If you are still unable to complete the connection after following the steps above, please have the following ready so our team can assist you quickly:

• The name of the Search Atlas project you want to connect Google Analytics to
• The Google account associated with your Google Analytics property
• Any error messages you have seen, including exact wording and when they appeared

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.