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🕵️ Site Explorer & 📊 Reports Builder Training

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Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🌟 Introduction

This session covers how to:

  • Use Site Explorer to analyze domain performance across SEO pillars (Content, Authority, Technical, UX).
  • Build automated, customizable Reports Builder dashboards for client reporting.

📝 Agenda

1️⃣ Intro to Site Explorer – Track KPIs and SEO health.
2️⃣ Navigating the SEO metrics & keyword reports.
3️⃣ Competitors, backlinks, ad copy visibility.
4️⃣ Creating automated Reports Builder reports.
5️⃣ Customizing layouts, integrations, and delivery schedules.
6️⃣ Final Q&A.

🔍 Site Explorer Overview

🎯 Purpose

Site Explorer is a domain monitoring tool used to:

  • Track SEO KPIs for any domain.
  • Investigate organic traffic trends.
  • Research competitors, backlinks, and keywords.

📊 Core Metrics

  • Domain Power (SearchAtlas proprietary metric).
  • Domain Rating & Domain Authority.
  • Trust Flow, Referring Domains, Backlinks.
  • Brand Signals & AI Overviews.
  • URL Page Rank.

🌐 Key Insights Available

  • 📈 Organic vs. Paid Traffic Trends (with visual tables).

  • 🌍 Traffic by Country distribution.

  • 🔑 Keyword Research

    • Positions, intent, search volume, CPC, traffic.
    • Branded vs. non-branded keyword breakdown.
    • Competitor overlap by keywords.

  • 💰 Paid Keywords & Ad Copy (Google + Facebook).

  • 🔗 Backlink Profiles

    • Historical totals, link types, link attributes.

  • 📉 Keyword Position Changes (track rank movements).

✅ Tip: Run Site Explorer for your domain and competitors for the best market insights.

📊 Reports Builder

🏗️ Purpose

Generate white-label, automated reports combining Site Explorer data with other integrations. Perfect for client reporting.

🛠️ Setup Steps

  1. Open via three dots → Report Builder.
  2. Enter domain.
  3. Select Site Explorer project, location, and date range.
  4. Choose integrations (Auto Projects, Keyword Rank Tracker, Heatmaps, etc.).
  5. Define recipients, frequency (weekly, monthly, quarterly).
  6. Select layout (default or custom).

🎨 Customization Options

  • Toggle SEO metrics on/off (e.g., hide traffic or trust flow).
  • Add custom text boxes.
  • Save layout for reuse or apply per-client.
  • Configure who receives the report.

✅ Tip: Start with default layout → refine based on client needs.

💡 Best Practices

  • 🔎 Use Site Explorer to monitor & investigate domains.
  • 📑 Use Reports Builder to communicate progress to clients.
  • 🧩 Combine with other modules (Auto Projects, Heatmaps, Rank Tracker) for complete reporting.
  • 🔄 Review and adjust layouts per client preferences.

👉 Watch the full training recording to see live demos of Site Explorer and Reports Builder setup.