📋 Overview
Search Atlas distributes press releases through established distribution channels rather than a geographic filter you apply manually. This article explains how the current system works and what options exist for reaching local or regional audiences.
🗺️ How Distribution Works
When you create and publish a press release in Search Atlas, you select one or more distribution channels to publish through. You are choosing which networks carry your release — not a specific state, city, or region.
There is currently no direct geographic or state-level targeting filter inside the platform. You cannot hand-pick a list of states or regions and restrict distribution to only those areas.
📡 The Closest Option: Local Distribution
If reaching a local or regional audience is your goal, look for any locally focused distribution channel option available within your press release publishing workflow. Such channels typically distribute your release to a curated network of local and regional news outlets. Keep in mind:
- What a local channel does: Distributes your press release to local and regional news outlets.
- What a local channel does not do: Allow you to hand-pick specific states, cities, or individual outlets within that network. The local network is curated by the channel itself, not by you.
Selecting a locally focused channel when publishing gives your release the best chance of appearing in regionally relevant outlets, but the exact geographic reach is determined by the channel's own network.
🚀 What to Do Right Now
- Navigate to the press release distribution section of your Search Atlas account.
- Start a new release or open an existing draft.
- When choosing distribution channels, select any locally or regionally focused channel option if a local audience is your priority.
- Consider combining a local channel with broader channels to maximize overall reach alongside local distribution.
🗓️ Roadmap: What's Coming
Geo-targeted press release distribution — the ability to select specific geographic areas directly within the platform — is on the product roadmap as a planned feature. It is not available yet. We cannot confirm a release date at this time.
💡 Quick Reference Summary
- State/region filter available now? No.
- Closest current option? A locally focused distribution channel, which covers local and regional outlets.
- Can I choose specific outlets? No — the network within each channel is curated, not user-selectable.
- Is geo-targeting planned? Yes — it is on the roadmap, but no release date has been confirmed.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.