πŸ“˜ How to Publish Press Content in Search Atlas (Authority Building > PR Distribution)

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

πŸ“Œ Overview

Media Rooms help you showcase PR campaigns and brand mentions on a centralized, professional page. This capability is now managed from Authority β†’ Authority Building β†’ PR Distribution (Press Releases) in the left sidebar of your Search Atlas dashboard, and can be set up in a few different ways depending on your publishing workflow.

This article walks you through the general approach for each method:

Watch the original walkthrough video (this video shows the previous "Media Rooms" interface; the current steps are described below under Authority β†’ Authority Building β†’ PR Distribution (Press Releases)).

  • Manual setup
  • Using templates
  • Automated deployment

✍️ Method 1: Manual Setup

Use this method if you want full control over the content and layout.

  • Go to Authority β†’ Authority Building β†’ PR Distribution (Press Releases) from the left sidebar of your Search Atlas dashboard.
  • Create a new press/media entry.
  • Manually add headlines, body copy, and media links.
  • Save and publish.

πŸ“ Method 2: Using Templates

Ideal for speed and consistency across campaigns.

  • Open the available templates from your PR Distribution settings.
  • Choose a saved layout or create a new one.
  • Apply the template to your selected PR campaign.
  • Customize as needed before publishing.

βš™οΈ Method 3: Automated Deployment

Best for teams using automated publishing workflows.

  • Enable automation from your campaign settings.
  • Link your PR campaign and select the auto-publish option.
  • Define your publish triggers and content rules.
  • The platform will auto-generate and publish your press content.

πŸ’‘ Pro Tips

  • Make sure your branding elements (logo, brand colors, fonts) are up to date in your account settings before publishing.
  • Use relevant keywords in titles and body copy to boost SEO.
  • Preview your content before publishing to ensure layout integrity.

Note: exact menu names and button labels may vary as the platform evolves β€” if you don't see an option described here, check Authority β†’ Authority Building β†’ PR Distribution (Press Releases) or ask your Account Manager.

πŸ’¬ Need Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.