🌟 Introduction
This session explains how to use OTTO inside SearchAtlas to create Google Ads campaigns in ~20 minutes instead of hours.
You’ll learn how to:
- Set up integrations with Google Ads.
- Build search & retargeting campaigns.
- Use OTTO’s AI to generate products, keywords, and ad copy.
- Manage ad groups, budgets, and negative keywords.
- Review performance in both SearchAtlas & Google Ads.
📝 Agenda
1️⃣ Intro to OTTO Google Ads
2️⃣ Setting up integrations
3️⃣ Creating a new campaign
4️⃣ Reviewing ad groups & ad copy
5️⃣ Performance reporting
6️⃣ Final Q&A
🔗 Integrations
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Connect Google Ads inside SearchAtlas:
- Profile > ⚙️ Settings > Integrations.
- Sign in to Google Ads → integration complete.
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For agencies:
- Use Share Links → client signs in via white-labeled marketer.report link.
- No need to request credentials directly.
🏗️ Campaign Creation
✨ Quick Setup
- Go to Left sidebar → Ads → Campaign Hub.
- All self-serve plans (Starter, Growth, Pro): 1 Google Ads account connection and up to 10 campaigns.
- OTTO Google Ads add-on ($199/month): effectively unlimited Google Ads account connections and up to 100 campaigns. Agency plans include the add-on.
🎯 Campaign Options
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Choose Search Campaign or Retargeting Campaign.
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Input:
- Business URL
- Business name
- Target geo-location
- Additional info (or let AI scrape website).
⚙️ AI Setup
- OTTO AI pulls business details automatically.
- Choose Bidding Strategy: maximize conversions, clicks, value, or impressions.
- OTTO scans website → detects products/services → lets you select products to promote.
🔑 Keyword Research & Ad Groups
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OTTO generates:
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Ad groups by product/service.
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Keywords per ad group with:
- Monthly search volume
- Avg CPC
- Competition score
- Relevancy score
- Search intent
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Options:
- Edit keywords
- Add manual keywords
- Choose match type (exact, phrase, broad).
✍️ Ad Copy Generation
- OTTO writes headlines, descriptions, & sitelinks.
- Review & edit in the built-in editor with ad preview.
- Approve ad copies → set daily budget → launch campaign.
⚠️ Note: Campaign payments are charged via Google Ads billing, not SearchAtlas.
📊 Performance & Optimization
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Track performance in:
- SearchAtlas → Ads → Google Ads → Campaign Performance (filter by Campaign Type, Campaign, Ad Group, Ad Copy).
- Directly in Google Ads.
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Manage Negative Keywords inside OTTO to refine targeting.
🚀 Product Updates Coming Soon
- Google Ads Sync (two-way integration) is under development.
- Current system = campaign builder only (not sync).
⚠️ Key Notes
- 💰 Ad spend is billed in Google Ads, not SearchAtlas.
- 🔄 OTTO does not sync existing Google Ads campaigns (yet).
- ⏱️ Cuts campaign build time from 3–4 hours → ~20 minutes.
- 📌 Ideal for agencies managing multiple client campaigns.
❓ Q&A Highlights
- Will OTTO optimize campaigns after launch?
→ Currently only builds new campaigns. Future update may include optimization. - Who gets charged for ad spend?
→ Ads billed directly through client’s Google Ads account. SearchAtlas only charges if you upgrade your OTTO Google Ads plan.
👉 Watch the full session to see the workflow demo: integrations → product scanning → keyword research → ad group setup → AI ad copy → launch.