πŸ§ͺ Search Atlas MCP Server

Camilo Aponte

Camilo Aponte

Last updated on Oct 10, 2026

The Search Atlas MCP Server (Model Context Protocol) allows AI tools to connect directly to Search Atlas and access its full suite of SEO, content, and marketing capabilities.

Through MCP, your AI assistant can:

  • Access real data from your Search Atlas account
  • Execute actions across multiple products
  • Automate SEO workflows
  • Help diagnose issues using real platform signals

MCP acts as the bridge between AI tools and Search Atlas, enabling faster, smarter, and more automated workflows.

βš™οΈ Available Services

Search Atlas MCP provides access to a wide range of product areas:

Service Status Description
OTTO SEO βœ… Available Full SEO automation, audits, fixes, indexing, link building
Keywords βœ… Available Rank tracking, SERP analysis, competitor tracking
Content Genius βœ… Available AI content creation, topical maps, grading, publishing
Site Explorer βœ… Available Backlinks, keyword research, competitive analysis
Local SEO βœ… Available GBP management, citations, heatmaps
OTTO PPC βœ… Available Google Ads automation, campaign management
Digital PR βœ… Available PR campaign workflows and opportunity discovery
LLM Visibility βœ… Available AI/LLM brand monitoring
Social Hub βœ… Available Social account management and scheduling
LinkLab βœ… Available Link building marketplace
Website Studio βœ… Available Website and landing page creation
Press Release βœ… Available PR creation and distribution
Cloud Stack βœ… Available Content distribution across platforms
Brand Vault βœ… Available Brand assets and knowledge graph management
Report Builder πŸ”„ In Development AI-powered reporting and summaries

πŸ‘‰ Availability depends on your subscription and permissions.

🎯 What you can do with MCP

With MCP, your AI tool can:

πŸ” Analyze and audit

  • Run SEO audits
  • Review site health and performance
  • Identify issues and opportunities

πŸ› οΈ Optimize and execute

  • Generate SEO recommendations
  • Create and edit content
  • Apply fixes in bulk

πŸ“Š Manage workflows

  • Track projects and performance
  • Monitor keyword rankings
  • Manage campaigns and assets

🧠 Smarter answers with real data

MCP enables AI assistants to respond using real account signals, not just generic responses.

Example:

β€œWhy isn’t my rank tracker updating?”

Your AI assistant can check:

  • tracking status
  • API/provider issues
  • quota limits
  • project configuration

This allows faster and more accurate answers β€” often without needing support.

πŸ“š Example Use Cases

OTTO SEO

  • β€œStart a new project for example.com and run a full audit.”
  • β€œList my top projects by SEO health score.”
  • β€œGenerate title tag suggestions for my top pages.”

Keywords

  • β€œShow me ranking changes this week.”
  • β€œAdd these keywords to tracking.”

Content Genius

  • β€œGrade this article for SEO.”
  • β€œRegenerate this article in a more conversational tone.”

Local SEO

  • β€œShow GBP heatmap performance.”
  • β€œCheck citation status.”

PPC

  • β€œAudit my Google Ads account.”
  • β€œShow wasted spend.”

πŸ”Œ Supported AI tools

Search Atlas MCP can be used with:

  • Claude (browser & desktop)
  • Claude Code (CLI & desktop)
  • Cursor
  • VS Code
  • Warp
  • Custom applications via HTTP API

πŸ”‘ Getting Access

To use MCP:

  1. Open the Avatar Menu (πŸ‘€) β†’ Settings β†’ API Keys
  2. Copy your API key
  3. Configure your AI client using the MCP endpoint

🌐 MCP Endpoints

Full access

https://mcp.searchatlas.com/mcp/

Namespace-specific access

https://mcp.searchatlas.com/mcp/{namespace}/

Examples:

  • /mcp/otto/
  • /mcp/keywords/
  • /mcp/content-genius/

πŸ‘‰ Namespace endpoints allow you to limit tools to a specific product.

πŸ” Authentication

Authentication is handled via API key:

X-API-KEY: your_searchatlas_api_key_here

Depending on the client, OAuth-based authentication may also be supported.

πŸ“ˆ Usage and Limits

  • No additional cost for MCP itself
  • Usage is tied to your Search Atlas plan
  • Tool limits (keywords, content, audits, etc.) still apply

Rate limit

  • 40 requests per minute per user account

  • Exceeding this returns:

    • 429 Too Many Requests

⚠️ Important Notes

  1. AI responses may not always be fully accurate β€” always review before applying changes

  2. Some tools require confirmation before execution

  3. Not all features may be available in every client

  4. Tool availability depends on:

    • subscription
    • permissions
    • integration scope

🚧 Current Limitations

While MCP provides powerful automation and diagnostics, keep in mind:

  • AI responses may not always surface all account details in a single response β€” breaking complex queries into smaller steps improves accuracy
  • Some tools require explicit user confirmation before executing destructive or financial actions (e.g., bulk deletions, credit purchases)
  • Not all tools are available in every namespace endpoint β€” use the full /mcp/ endpoint if a tool is missing from a namespace-specific one
  • Tool availability depends on your subscription, permissions, and integration scope

🌐 Community Edition (Testing)

https://mcp.searchatlas.com/api/v1/mcp/community

Key differences:

  • No authentication required
  • Strict rate limits
  • Limited tools
  • Not recommended for production

βš™οΈ Client Setup (Summary)

Use the MCP endpoint below when connecting SearchAtlas to supported clients:

URL:https://mcp.searchatlas.com/mcp/

Replace YOUR_API_KEY with the key copied from Avatar Menu (πŸ‘€) β†’ Settings β†’ API Keys.

πŸ€– Claude (Browser & Desktop)

Step 1

Go to Settings β†’ Connectors β†’ Add custom connector

Step 2

Set the URL to:

https://mcp.searchatlas.com/mcp/

Step 3

Add the X-API-KEY header with your API key

Step 4

Save

πŸ’» Claude Code (CLI)

Run:

claude mcp add --transport http searchatlas https://mcp.searchatlas.com/mcp/ --header "X-API-KEY: [REDACTED]"

Then run claude in your terminal.

πŸ–₯️ Claude Code (Desktop)

In Settings β†’ Developer β†’ Edit Config β†’ claude_desktop_config.json:

{  
 "mcpServers": {  
 "searchatlas": {  
 "command": "npx",  
 "args": [  
 "mcp-remote",  
 "https://mcp.searchatlas.com/mcp/",  
 "--header",  
 "X-API-KEY: ${X_API_KEY}"  
 ],  
 "env": {  
 "X_API_KEY": "[REDACTED]"  
 }  
 }  
 }  
}

🧭 Cursor

In Settings β†’ Cursor Settings β†’ MCP & Integrations:

{  
 "mcpServers": {  
 "searchatlas": {  
 "url": "https://mcp.searchatlas.com/mcp/",  
 "headers": {  
 "X-API-KEY": "[REDACTED]"  
 }  
 }  
 }  
}

🧩 VS Code

Create a .vscode/mcp.json file in your workspace:

{  
 "mcpServers": {  
 "searchatlas": {  
 "url": "https://mcp.searchatlas.com/mcp/",  
 "headers": {  
 "X-API-KEY": "[REDACTED]"  
 }  
 }  
 }  
}

πŸš€ Warp

In Settings β†’ AI β†’ Manage MCP Servers β†’ Add:

{  
 "searchatlas": {  
 "command": "npx",  
 "args": [  
 "mcp-remote",  
 "https://mcp.searchatlas.com/mcp/",  
 "--header",  
 "X-API-KEY: ${X_API_KEY}"  
 ],  
 "env": {  
 "X_API_KEY": "[REDACTED]"  
 },  
 "working_directory": null  
 }  
}

This setup allows supported clients to connect to the SearchAtlas MCP endpoint using your API key. Make sure you replace the placeholder value with the key copied from Avatar Menu (πŸ‘€) β†’ Settings β†’ API Keys before saving your configuration.

πŸ”§ Direct API Integration

List tools

curl -X POST "https://mcp.searchatlas.com/mcp/" \  
-H "Content-Type: application/json" \  
-H "X-API-KEY: YOUR_API_KEY" \  
-d '{"jsonrpc":"2.0","method":"tools/list","id":1}'

Call a tool

curl -X POST "https://mcp.searchatlas.com/mcp/" \  
-H "Content-Type: application/json" \  
-H "X-API-KEY: YOUR_API_KEY" \  
-d '{   
"jsonrpc":"2.0",  
"method":"tools/call",  
"params":{"name":"otto_find_project_by_hostname","arguments":{"hostname":"example.com"}},  
"id":1  
}'

🧠 Troubleshooting

Authentication issues

  • Check API key
  • Confirm header format (X-API-KEY)
  • Verify subscription

Connection issues

  • Confirm endpoint:
    ​https://mcp.searchatlas.com/mcp/
  • Check client configuration

Rate limit errors

  • Wait and retry
  • Avoid repeated rapid calls

Missing tools

  • Check subscription access
  • Verify permissions
  • Confirm namespace

Common errors

Code Meaning Action
401 Unauthorized Check API key
403 Forbidden Check permissions
429 Rate limit Wait and retry
-32601 Method not found Check tool name
-32602 Invalid params Verify inputs

πŸ’‘ Pro Tip

Use MCP together with the Search Atlas dashboard to maintain full visibility over:

  • performance
  • reports
  • live results

The Search Atlas MCP Server connects AI tools directly to Search Atlas.

It enables you to:

  • automate SEO, content, and marketing workflows
  • access real account data through AI
  • execute actions across multiple product areas
  • work faster without switching platforms

MCP is the foundation that connects AI-driven workflows with real Search Atlas capabilities.