🔎 What Are Local SERPs?
Local SERPs lets you see exactly how Google displays local search results for any keyword in any location. Unlike heatmaps (which show ranking across a geographic grid), Local SERPs shows you the actual search results page — including the Local Pack, organic listings, and featured snippets.
🧭 How to Use Local SERPs
- In the left sidebar, go to GBP Projects
- Select your GBP project
- Click Local SERPS in the project menu
- Enter a keyword (e.g., "plumber near me")
- Define the search location (city, zip code, or address)
- Click Search to see the results
💳 Quota Usage
Local SERP searches consume Local SEO Points from your plan quota.
- Each search uses 1 Local SEO Point
- Check your remaining points: click your Avatar Menu (👤) (top-right) > Billing > Plans & Top-ups
- Points reset monthly on your billing anniversary date
👀 What You Can See
- Local Pack (Map Pack): The top 3 businesses Google shows in the map section
- Organic Results: Standard blue-link results below the map
- Your Position: Where your business ranks for that keyword in that location
- Competitor Analysis: See which competitors appear and in what position
🆚 Local SERPs vs Heatmaps
- Feature: Shows — Local SERPs: Full search results page for one location; Heatmaps: Ranking across a geographic grid (multiple points)
- Feature: Best for — Local SERPs: Checking specific keyword rankings; Heatmaps: Visualizing ranking coverage across an area
- Feature: Quota — Local SERPs: 1 Local SEO Point per search; Heatmaps: 1 point per grid pin (grid size varies)
💡 Tips
- Use specific, location-relevant keywords for the most useful results
- Compare results across different locations to see where you rank strongest
- Check Local SERPs before and after GBP optimizations to measure impact
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.