## **What Is the Brand Voice & Tone Profile?**

The **Brand Voice & Tone Profile** in Search Atlas lets you define how your brand communicates — its personality, tone, and style. Once configured, this profile is applied across AI-generated content and other outputs to ensure consistency across every piece of content Search Atlas helps you create.

## **Setting Up Your Brand Voice & Tone Profile**

To configure your Brand Voice & Tone Profile in Search Atlas, follow these steps:

1. **Navigate to Brand Vault:** From the left-hand navigation menu, locate and open the **Brand Vault** section.
2. **Open the Brand Voice & Tone Profile:** Inside Brand Vault, select the **Brand Voice & Tone Profile** option to access the configuration panel.
3. **Define your brand personality and tone:** Fill in the relevant fields describing your brand's voice, communication style, and tone preferences. This may include options such as formal vs. casual, descriptive keywords, or sample phrases that reflect your brand's identity.
4. **Save your profile:** Once you have completed the fields, save your profile. This voice profile will then be applied automatically when generating AI content within Search Atlas.
5. **Update as needed:** You can return to Brand Vault at any time to edit or update your Brand Voice & Tone Profile as your brand evolves.

If you encounter any errors or unexpected behavior while setting up your profile, note the exact error message and the step at which it occurs before reaching out to support.

## **Fixing Continuous Buffering in Search Atlas**

If Search Atlas is showing a continuous loading or buffering spinner that does not resolve, this is a known issue our team can investigate on your behalf. Before reaching out, try the following basic steps:

1. **Hard refresh the page:** Press **Ctrl + Shift + R** (Windows) or **Cmd + Shift + R** (Mac) to clear cached resources and reload the page.
2. **Try a different browser or incognito window:** This rules out browser extensions or stored session data as the cause.
3. **Log out and log back in:** Sign out of your Search Atlas account completely, then sign in again to reset your session.

If the buffering issue persists after trying these steps, please escalate to our support team with the following information so we can investigate:

- Your Search Atlas account email or workspace name
- The specific page or tool where the buffering occurs
- Approximately when the issue started
- The browser and operating system you are using

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be instantly connected with a member of our team.