## **🔍 What Is the Site Auditor?**

The Search Atlas **Site Auditor** crawls your website and identifies technical SEO issues that may be hurting your search performance. It checks for broken links, missing meta tags, slow pages, duplicate content, and much more — then provides prioritised recommendations so you know exactly what to fix first.

## **🚀 How to Run a Site Audit**

1. In the left sidebar, click **Site Metrics**. This opens the Site Metrics list at **/site-explorer/list**.
2. Click **Analyze** to start a new audit, or select an existing project from **Saved Projects**.
3. Enter the domain or URL you want to audit and confirm your settings.
4. Click **Start Audit**. Depending on site size, crawling may take a few minutes.
5. Once complete, your audit results will appear in the project dashboard.

## **📊 Understanding Your Audit Results**

After the crawl finishes, you will see a breakdown of issues organised by severity:

- **Critical Issues** — Problems that significantly impact crawlability or indexing. Fix these first.
- **Warnings** — Issues that may harm performance if left unaddressed.
- **Notices** — Low-priority items worth monitoring over time.

Use the **Filters** and **Columns** actions at the top of the results table to narrow down specific issue types or customise the data view to suit your workflow.

## **📁 Managing Saved Projects and History**

Every audit you run is automatically saved. To revisit a past audit:

1. Go to **Left sidebar → Site Metrics**.
2. Click **Saved Projects** — you can store up to 120 projects.
3. Select any project to view its latest results or compare with previous crawls using the **History** option.

Running audits on a regular schedule helps you track improvements over time and catch new issues before they escalate.

## **🤖 Exploring AI Visibility Alongside Your Audit**

Once you have a saved project, you can extend your analysis with the **AI Visibility** section. Navigate to **Left sidebar → Site Metrics → [your domain] → AI Visibility** to access:

- **Summary** — A high-level overview with chart and values options.
- **Visibility** — How often your site appears in AI-generated responses.
- **Sentiment** — The tone associated with your brand in AI answers.
- **Topics & Queries** — Which topics and search queries trigger AI mentions of your site.
- **Prompt Simulator** — Test specific prompts to see how AI models reference your content.

## **💡 Tips for Getting the Most from Site Auditor**

- Re-crawl your site after making fixes to confirm issues are resolved and your score improves.
- Use the **Columns** control to surface the data points most relevant to your current goals.
- Pair audit findings with **Organic Keywords** data (Left sidebar → Site Metrics → Keywords → Organic Keywords tab) to understand how technical issues may be affecting keyword rankings.
- If you manage multiple clients, save a separate project for each domain to keep reporting clean and organised.

## **⚙️ Troubleshooting Common Issues**

- **Audit not starting:** Confirm the domain is entered correctly and does not include a trailing slash or sub-path unless intended.
- **Fewer pages crawled than expected:** Check that your **robots.txt** file is not blocking the Search Atlas crawler.
- **Results look outdated:** Run a fresh crawl by clicking **Analyze** again — historical snapshots are preserved under **History**.
- **Missing article or broken KB link:** If you arrived here because a previously linked knowledge base article was unavailable, this article is the current and complete resource for Site Auditor guidance.

## **💬 Need More Help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be instantly connected with a member of our team.