**This article is split into 8 parts.** [Part 1](/hc/searchatlas-help/articles/1791420961-30-day-otto-sop), [Part 2](/hc/searchatlas-help/articles/1791420987-30-day-otto-sop-part-2-of-8), [Part 3](/hc/searchatlas-help/articles/1791420988-30-day-otto-sop-part-3-of-8), [Part 4](/hc/searchatlas-help/articles/1791420988-30-day-otto-sop-part-4-of-8), [Part 5](/hc/searchatlas-help/articles/1791420988-30-day-otto-sop-part-5-of-8), [Part 6](/hc/searchatlas-help/articles/1791420989-30-day-otto-sop-part-6-of-8), [Part 7](/hc/searchatlas-help/articles/1791420989-30-day-otto-sop-part-7-of-8), [Part 8](/hc/searchatlas-help/articles/1791420989-30-day-otto-sop-part-8-of-8)

This SOP is built around a clean, actionable 30-day optimization system to configure OTTO, improve technical health, enhance content, and build foundational authority for any website.

**Navigation Vocabulary**

Everything below uses the same navigation vocabulary:

**Left Sidebar → Module → Sub-section → Action**

Example:

**Left Sidebar → AI SEO → All Sites → + Create**

**Phases**

| **Period** | **Focus** |
| --- | --- |
| **Day 0** | **Environment & analytics setup** |
| **Days 1–7 (Phase 1)** | **Technical foundation** |
| **Days 8–15 (Phase 2)** | **Content expansion** |
| **Days 16–30 (Phase 3)** | **Authority building** |

👉 Each step is explained in plain language, with clear instructions on **where to click** and **what to do**, so you can confidently follow along even if this is your first time using Search Atlas.  


### **DAY 0 — Environment & Analytics Setup**

**Goal:** Give OTTO clean structural data and analytics so every optimization is grounded in reality.

### **Step 1 — Create Project & Connect Analytics**

### **Path:Left Sidebar → AI SEO → All Sites → + Create**

1. Click **+ Create** (top-right of the AI SEO All Sites table).

   ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1863596935/72b68b5aeac090f10239fb0b0624/1.png?expires=1786860000&signature=0ef977598aa09f9fd07ea1363c81280ee71e4e821e2556b2ee4bec4f425d13e7&req=dSghFcx3m4hcXPMW3nq%2BgYtx%2FxGRZY1d3m4NoKhALOQEvbLHRt%2FJKyIUaqRQ%0AZcarwdZ59bu7I6PuBLuygXTnmGQ%3D%0A)
2. Enter your **canonical domain** (always as `https://` and the main host, e.g. `https://www.example.com`).

   ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1863597374/a84865283b956ce6415f2249d6bc/2.png?expires=1786860000&signature=4d3fea1838936b0111f78f28d78c64c81b77c797d138f28f53fe791ee3e62e5a&req=dSghFcx3moJYXfMW3nq%2BgVoIFN2LU3Li5dxOr0zx8eFLGRktkn2ZM29VIWqU%0AZ98%2FK0NvI84FR72%2BIbbz0QXI6P0%3D%0A)
3. In the setup flow, connect (when available in your plan):

   - **Google Search Console (GSC)**

   ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1863598267/4c37bc1200ee387a5820b6dfd649/3.png?expires=1786860000&signature=5e24bb300c9ff7c0ad30bcb4019798625b7cbdedfafee6368bb4219f2b44849c&req=dSghFcx3lYNZXvMW3nq%2Bge2KR0nTUFMD%2FRlfA3TDqDgeOLb%2FsH%2BGDg8G70mk%0A%2F9di6gjGAYBcO%2FPD21ZSwHfxhe8%3D%0A)

   - **Google Analytics**, **Google Ads**, and **Google Business Profile (GBP)** via:

   ## **Top-right Avatar (👤) → Settings → Integrations → “Connect account” on each tile.**

   ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1863600995/b4de61df8a8b3c2aa205143b3e3e/image.png?expires=1786860000&signature=30bdd17c2c532407b7da4d300f0a4e0306be6637446ba0f2639fe20151ea6ecb&req=dSghFc9%2BnYhWXPMW3nq%2BgbluEH5UFU7tCg1KJaPzBS4V3M7sLr6e4Bck%2FMIj%0Acz%2Bl%2FpAMaq36%2FyTOGveRP9VwXps%3D%0A)
4. In the **GSC picker** for the site, choose the **correct property**  
   (prefer domain or the primary HTTPS host).
5. Remove any irrelevant defaults by using **Manage Properties** (if shown) and assigning the right one.

⚠️ Do **not** change your GBP name without corporate approval; name changes can trigger GBP suspensions.

### **Step 2 — Configure Your Knowledge Graph / Entity**

### **Typical Path:**

### **Left Sidebar → AI SEO → All Sites → AI SEO Automation → Select you site**

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1863609168/0cdbab2a1491fc591c70334f3dd3/click+in+the+project.png?expires=1786860000&signature=ebf74f531c54ce61e4312ae4f934e4cdfa175747ec221f663bfe707d9d9037a6&req=dSghFc9%2BlIBZUfMW3nq%2BgW8fRVBjcFuKkxPO%2Bj1DQChVX65hpvMoCwQrl8u3%0A4wGUhtOlYeHuSrCIJNp%2B6g7qsCw%3D%0A)

**Click Knowledge Graph Settings**

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1863611683/8b43ccde4a286f6d6f70490486c8/knowledge+graph+config.png?expires=1786860000&signature=7fdd244db445f4c39c5480b1cbbd0ccb292841211bdfe62e8bb805611640f986&req=dSghFc9%2FnIdXWvMW3nq%2BgWAizZ3NVwG%2BjIQ9x5%2F9xZEr7UGHVwSB6X0oSPIC%0AAPtur%2BPi0lzM8XWOwb%2FRxa4Ts6Y%3D%0A)

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1863612641/ba788f117795993595c6997f70ec/image.png?expires=1786860000&signature=a4a56fe9ac2a37dafff6f9317a762f0bea475e870b6a33f9cad873f6fbcda479&req=dSghFc9%2Fn4dbWPMW3nq%2BgRDSFSH4yDbNf6pYovZNnvz0%2F0nz1Aei%2BPEV4KpM%0A3bnCR0lZtLbgJRP0onuvCDdYpII%3D%0A)

### **🧠 Knowledge Graph — What to Fill Out (Complete Field Breakdown)**

Fill out as much as possible so OTTO, Google, and external AI engines recognize the brand as a **stable, verifiable entity**. Every field strengthens schema generation, E-E-A-T signals, PR indexing, and LLM recall.

### **📘 Business Details (Match GBP 1:1)**

These fields establish the core entity identity.  
Include:

- **Business Language**
- **Business Name**
- **Description**
- **Phone Number**
- **Email Address**
- **Website**
- **Hours***(if provided through GBP)*

Keep all values identical to Google Business Profile to avoid conflicts.

### **🏢 Business Address (Physical or Virtual HQ)**

Fill in as precisely as possible:

- Country
- Region / State
- Postal Code
- Street Address
- City (Locality)
- Timezone
- Longitude
- Latitude
- Google Map Embed URL

If the business has multiple locations, use the **+ Add Business Address** button.

### **📊 Structured Data Fields**

These optional fields improve trust, authority, and schema detail:

- VAT ID
- TAX ID
- Number of Employees
- ISO 6523 Code
- Industry / Category (automatically inferred but can be clarified)

**Providing these helps OTTO generate richer structured data.**

### **🔗 Social Profiles**

Add every profile the brand controls. These are major entity signals used by Google, Bing, and LLMs:

- Google Business Profile URL
- Twitter
- Facebook
- YouTube
- Instagram
- LinkedIn
- Pinterest
- Crunchbase
- Trustpilot
- Apple App Store
- Google Play
- Yelp
- Yellowpages
- Wikipedia
- Foursquare
- BBB
- Tripadvisor
- TikTok
- DNB
- Indeed
- G2
- Capterra

### **✍️ Authorship (For blogs, PR & knowledge-based trust)**

Add at least one real author profile:

- Authorship First Name
- Authorship Last Name

**This enables Author schema, improves trust signals, and supports AI E-E-A-T alignment.**

### **🖼️ Media & Videos**

These visual assets help OTTO enrich schema and improve LLM recall:

- Logo upload
- Photos (up to 10)
- YouTube video URLs (add multiple using “+ Add field”)

Images also power rich snippets, entity recognition, and content associations.

### **⭐ Top Pages (Optional but powerful)**

Select the business’s most important URLs:

- Add Page URL
- Assign the target keyword
- Choose the Source (manual or auto-detected)

Top Pages influence advanced OTTO recommendations and entity-level optimization.

### **✅ Summary**

The more complete the Knowledge Graph, the stronger your OTTO automations.

These fields power:

- Schema generation
- Local SEO
- PR indexing
- Entity recognition
- LLM recall & factual consistency
- Rich snippets
- Site-wide optimization logic

**Filling out the Knowledge Graph is one of the highest-impact onboarding steps**, even partial completion significantly improves OTTO’s accuracy and ranking performance.

### **Step 3 — Set AI & Crawler Preferences**

### **Path**

### **Left Sidebar → AI SEO → All Audits**

1. On the **Site Auditor** table, find your project (domain).
2. Click the **⋯ (three dots)** on the right side of the row.
3. Select **Crawl Settings**.

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1863710392/f4d0a3bfbc63a0c5b41a4e16f00a/crawl+settings.png?expires=1786860000&signature=077c4388f3332214f317eff02a14d60cc196807252a378924e49ec85423a50e6&req=dSghFc5%2FnYJWW%2FMW3nq%2BgRgeDNrPuI3aBH3PS%2Ft9N3uFe1NS0v2P4sbxUXla%0AlOZULWXgEXYZ5YIivYuCdnnOV%2Fc%3D%0A)

**In the “Crawl Settings” modal (click show more) you will find:**

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1863758302/fa9f9da32b869ed99e63d54f6ffd/image.png?expires=1786860000&signature=cf3b7db528aa9f07b45fb86f5abd33438c970138d3fe4f790eddef1d184e1f11&req=dSghFc57lYJfW%2FMW3nq%2BgVli%2BRzcYG2YPO5G87mXi4W2Jv1PoXb7hYJIQapi%0AA2UeDy%2B9X92GLrU%2FqEd6PCgR2e0%3D%0A)

- **Max. Pages to Crawl**

  - Set an appropriate limit (e.g., `1000` pages for most SMB sites).
- **Crawl Frequency**

  - Choose **Weekly** as the default (or **Daily/Monthly/Custom** if your SOP requires).
- **User Agent**

  - Recommended: **Search Atlas** (default) for full OTTO visibility.
  - Advanced: switch to **Googlebot** (e.g. Mobile) or another bot if you’re testing how specific crawlers see the site.
- **Crawl Criteria**

  - Keep **Respect robots.txt****ON** unless you have a clear reason to override.
- **JS Rendering**

  - Leave **Enabled** so OTTO sees the same rendered HTML as Google and other modern crawlers.
- **Crawl Speed**

  - Use the slider to choose pages per second (e.g., `10–15` for most hosts).
  - If the server is fragile, start lower and increase gradually.
- **URL Exclusion Conditions (optional, Beta)**

  - Add rules like **Exclude → all URLs that contain `/blog/`** (or the paths you want to skip).
  - You can add multiple conditions via **+ Add condition**.

Click **Update** to save these crawl settings.

To trigger a fresh crawl with the new configuration:

1. In the same **⋯** menu for that site, click **Recrawl**.

   ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1863837469/d1ed993217ded9306ff42e74b3d7/recrawl.png?expires=1786860000&signature=8ea24dc4176dcb9e6dcbf789078bc499053307772bab65aa95ff9d13991254e1&req=dSghFcF9moVZUPMW3nq%2BgXHB2N4ScJxX7827MKLaW%2BTuze29LHxXy%2BvY7E%2FV%0ATWeyYyptXlWWsSAfDv8CFxAmx9A%3D%0A)
2. The project will queue for a new audit using your updated frequency, user agent, and JS rendering options.

### **Step 4 — Install OTTO Pixel**

You must connect OTTO to your site via the Pixel or the WordPress plugin (WordPress only). Never use more than one install method at the same time.

### **Path (Installation guide):**

### **Left Sidebar → AI SEO → Installation Guide**

From here you can:

- Use **Installation Guide → Script Installation** to generate or copy your OTTO
- Pixel for:

  - Shopify, Webflow, Wix, Squarespace, Webflow, ClickFunnels, GHL, GoDaddy, custom sites, etc.
- Follow the CMS-specific steps (already standardized in your Pixel install guides).

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1863846177/f20289e3ad33cb269ca7b10679dc/image.png?expires=1786860000&signature=2ab1b00742344e271f6555675801671d0175753ab5c48c74450ad794c7f8c445&req=dSghFcF6m4BYXvMW3nq%2BgeaPfDgpTrcjUq7otEtT7EF4g8eP58ctA5o%2FhZwN%0Anxe0U%2Frr1asHxbdfWPBucewlaRE%3D%0A)

**After installing the Pixel:**

1. Go to **Left Sidebar → AI SEO → All Sites**.
2. Locate your site.
3. You will find a red card. Turn on (**Engage OTTO) clicking the button** to the right of the text **Disengaged.**

   ![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1863867603/f62f48f675afbc8b1cb7c00f916d/7.png?expires=1786860000&signature=dd38850019f87e8659a82670656f3e2c60f9b4afe96d1fbfd666ea9ad9c79c6d&req=dSghFcF4modfWvMW3nq%2BgfhstXgTzDsOHa5YP%2FnjE8VnMHdBROhegUFc774k%0A%2B9427UK%2FXCvLj6Su77otZB7iAEE%3D%0A)
4. Click **Scan → Run Diagnostics** to confirm detection.

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1863862951/a8baef2af39e26b48dd375d410fa/scan+button.png?expires=1786860000&signature=1c5b12842e718ed20b912940f172530bd31cff1c2dd24467808ece37d4318a1e&req=dSghFcF4n4haWPMW3nq%2BgZizRjMRmOxCqvaLmnmt64ePi9NI52VuGyvikXtn%0AKy5wu95KrQLwa12kWF67wXfPcBk%3D%0A)

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1863863885/57b726e56e28cb80f80be3719add/9.png?expires=1786860000&signature=459ea0199a9ef0016700eda27b643283390b840af25121b1e7fd19278a72150c&req=dSghFcF4nolXXPMW3nq%2BgbKz5AWDQ1AalHRiSF%2FeKfJi%2F2Du4oEjHYehevho%0AYY6F8e3gYwj9Pv4jTfy1k9hld%2BI%3D%0A)

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1863864259/8309022e98ff4629853b39e6505b/10.png?expires=1786860000&signature=d2992c53bb686f73cc24ae05a4991d3f2d153f5e7abc7786ae543d969358def6&req=dSghFcF4mYNaUPMW3nq%2BgVEWoFYOYOd5jwkL0fWiXITRpUUMBMFTUwp%2BCRZk%0AOhVBqQquDlzByh299wrnswvc05U%3D%0A)

After the diagnostic is done, you have to wait 3-5 minutes and then refresh the page. Then the toggle should turn green.

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1863866648/5b86c43b7707892df205dd46133e/11.png?expires=1786860000&signature=426fdfb9521a7440ce1cd0df8b6e2b13d8c0580c41e67abd4797948547992480&req=dSghFcF4m4dbUfMW3nq%2BgdqjLQ3RITqwdQjPfAILK563pnZr%2FccLu4WjEzjs%0AGao5%2Fm1lovy77wI%2BarTln42nY88%3D%0A)

### **Step 5 — Confirm & Curate Top Pages**

### **Path:**

### **Left Sidebar → Site Metrics → Pages**

1. **Type the URL** you want check **at the top to select** your domain.
2. **Review** the list of pages (pulled from GSC and crawl).
3. Manually **mark** or note **priority URLs**:

   - Home
   - Key service / money pages
   - Top organic landing pages
4. For each priority page, note your **top 3 current queries**

   (from Site Metrics → Keywords on that site, or GSC Insights).

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1863920493/6668ad7a41d52d0e1e323cb88940/image.png?expires=1786860000&signature=91567e0a4d72184196158611f158bbf8d0e3612ded477f4971937a5e72a0bc68&req=dSghFcB8nYVWWvMW3nq%2BgQVTSYu6zmPgSVvJnUqVMaqacPqLimAUoLnB8c9H%0AyViYzpeDHHIb5ldRaJadDtxpbTo%3D%0A)

### **Step 6 — Baseline Technical & Onpage Checks**

Elevate your website's performance with the Onpage Audit Tool, the ultimate solution for a holistic SEO strategy. Analyze the four critical pillars of SEO—Authority, Content, Technicals, and Page Experience—and gain detailed insights on how to enhance your web page's organic visibility. Unlock the secret to superior rankings and start reaching your target audience online.

### **Path:**

Continued in [Part 2](/hc/searchatlas-help/articles/1791420987-30-day-otto-sop-part-2-of-8) →