This article explains how Reddit link submissions work inside Link Lab and what a Reddit publication looks like when setting one up. Reddit submissions in Link Lab are treated as **link-type publications**, meaning the listing captures a URL submission to a subreddit rather than a text post.

## **🛠️ What a Reddit Listing Looks Like in Link Lab**

When you add or view a Reddit opportunity in Link Lab, the publication record typically includes the following fields:

- **Publication Name:** The name of the subreddit or Reddit property (e.g., r/SEO).
- **Publication URL:** The direct URL of the subreddit where the link will be submitted.
- **Post URL / Target URL:** The destination URL you are submitting — this is the link you want to appear in the Reddit post.
- **Publication Type:** Should be set to **Link** (not Guest Post or other content types), since Reddit link submissions are URL-based rather than article-based.
- **Anchor Text:** The clickable text for your link, if applicable. For Reddit link posts, this is typically the post title rather than inline anchor text.
- **Notes:** Use this field to record any relevant details about the specific subreddit rules or submission requirements.

## **✅ How to Fill In the Fields Correctly**

1. Open **Link Lab** in your Search Atlas platform and locate the Reddit listing or opportunity you are working with.
2. Confirm the **Publication Type** is set to **Link** — this is the most common formatting mistake for Reddit entries.
3. Enter the subreddit URL in the **Publication URL** field (e.g., https://www.reddit.com/r/SEO/).
4. Enter your destination page in the **Post URL / Target URL** field.
5. In the **Anchor Text** field, enter the intended title of your Reddit post, since Reddit link posts use the post title as the visible text.
6. Save the record and verify all fields are populated before marking the publication as active or submitted.

## **⚠️ What to Check If the Format Looks Wrong**

If the Reddit listing in your account does not match the field structure described above, it may be due to a custom account configuration or a platform version difference. Before reaching out, note down the following to speed up resolution:

- Your exact **project name** in Search Atlas.
- The specific **listing or record name** in Link Lab.
- The **field labels** you see on screen and which ones appear missing or different.
- A brief description of what you expected the Reddit format to look like versus what you are seeing.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.